How to Start a Magazine in 6 Steps
How to Start a Magazine in 6 Steps
Beginning a magazine isn't so difficult as you think. I have started several publications myself and have been able to successfully publish them for a number of years. Make no mistake, it's a lot of work however, if you comply with a few important requirements you will be able to start your magazine from the ground. What are these key requirements? 1.) You need some money to accomplish this. Each business that starts needs some capital and magazines are no different. What is the amount you'll need? As little as a small amount of money (not not including printing costs) to put your first issue published on street and/or on newsstands. If you plan to publish a more expensive book, you'll need thousands of dollars depending on the market you're entering and how big you are going right at the start. The most important thing is to master the skills that you'll need to publish and complete the work yourself rather than hire workers in a large office in addition to payroll (I will hit on those skills in a minute and go into more detail about cash in a moment). 2.) equipment - You will require at the very least one good computer that can run the programs you'll require (Adobe InDesign or at the very least Adobe Photoshop), a good digital SLR camera like the Nikon D50 which runs about $750, a cellphone and a dependable vehicle. 3.) Ability to market - Magazines large and small will run advertisements , and yours is similar. I can't stress enough how crucial it is to have a solid sales strategy in place before you take on this project. I will cover more details about selling in the future. 4) Creativity - You cannot succeed without complete seo tools offering something unique to your readers in a beautiful package, and, for that, being creative is a necessity. Step 1: Create the Framework It is likely that you think you know the kind of magazine you'd like to publish but from here you will need to create a fundamental structure. Select a name for the magazine carefullyand make sure you are not stepping on anyone's trademark by searching the US trademark database. The domain name of your website is also a factor to take into consideration when choosing your name. Look for domains with open names that coincide with your magazine's title as closely as you can. It is okay to use a few sudo-odd takes on domains for magazines like magazinenameonline.com or magazine-name.com. Make sure you register your domain. Contact an online development company you would like to work with on the new site for your magazine. Personally, I like 22 Creative since they specialize in web-based websites for magazines. Your website doesn't have to be awesome immediately Just something that is professional and clearly outlines who you are and the subject matter your book is about - anticipate spending anywhere from a few hundred dollars or more here. A website is an integral aspect of this procedure however don't skimp over this step. Now that you have a name and a website, what's next? Find out what you're going to include in your first issue by creating your editorial plan. A fancy name, but in actual you just need to write down the things you'd like to include and how many pages you want to devote to each item , and the amount of ads you'd like to store away (this will be dependent on how many advertisements you'll sell for your inaugural issue). What should the pages of your magazine contain? Two variables are at the equation here. One is the cost of printing the magazine since it costs more for a bigger print obviously, the second is how much editorial could or should you produce? You don't need a 100 page book when you first start out so it is dependent on what rivals are publishing and what you are looking for, aim for about fifty pages in a lifestyle or local magazine, and 90+ pages for an issue you'd like to publish at national newsstands. Step 2 - It's time to Produce Content Contrary to popular opinion You don't need an army of journalists to publish the very first magazine. I've produced content for numerous magazines on my own or with the assistance of just a handful of people. It's really not that difficult. Start with item number one in an editorial plan. First, write your text, making sure to follow the most basic guidelines to write editorial (Google search it for lots of information). Get your friends to read the article and give their honest opinions. Did you lose your readers interest at any time? Are your facts accurate? Are there any mistakes? A photograph can be worth 1000 words. People love pictures, large vibrant pictures and lots of them. Consider how many pictures you'll need for your project and whether you can take the photos yourself , or if you'll need to purchase them/license images from a stock image service. If you're able take the photos yourself, go out and begin taking pictures. Take clear, in-focus images and take lots of them. You do not want to have to return to shoot again since you missed the shot. Also, make sure that your camera is set to capture 300dpi photos, otherwise normal lower resolution images will not be effective and may appear pixilated in the final product . Nothing looks more rookie than low-res photos in magazines. Be sure that if there are individuals in your photographs ask them to sign a "model release" permit you to use their photo in your publication. If you are required to purchase an image from an online stock photo website, ensure you purchase a 300dpi photo that can be printed. Expect to pay between $3 - $10 for each photo, if you encounter sites that charge more, you'll be overpaying. Once you've knocked your editorial down, you can rest on it, then read it again. Do you think it's good? What are the magazines you've encountered that report the same old 'electronics features' of iPhones and other nonsense which not many people are concerned about? Lots. It is necessary to have fresh ideas if you want to see issues number 2 3, 54, etc. Step 3 - Begin the selling of ads from yesterday New publishers often fall into the trap of focusing on the creative aspect of their magazine, and not the sales. If you are an independent editor, you need to be able to do both. Begin by creating a media kit for the new magazine. Media kits are two pages printed that act as a resume for your magazine with all the information of who your magazine is intended for, the amount you print, your distribution tactics as well as the type of advertisements you are offering and how much they cost as well as other details. In the beginning , most of your sales won't be because of the media kit. It is just an essential thing to have to leave with potential advertisers. I could go on about ways to sell ads for new magazines but if you read it the article, you'll need to give me a large check since that is highly regarded by everyone working in the field. What I can advise you to do is to begin with a plan to contact advertisers who fit with your magazine. It's a waste time to try and make an advertisement for Budweiser If you're a new magazine that is about quilting . It's not happening. If you were in the business owner's position, would you even think about this? It's not the best time to get rich quick. You need to sell ads to pay for the expenses and perhaps recoup your investment as well as live. It is important to price your offerings in reality. For an idea of what you can expect, determine what other magazines in your market are charging. Don't be too cheap on your prices, however, be confident in the worth of your magazine - giving it away at no cost almost guarantees that it will fail in the future. I have heard of a magazine that just continued to throw cash at itself, and then began to launch with new markets, without being profitable in one and to appear successful they offered up their advertising space. Two years later, it's a common knowledge in the industry of buying media that no one would ever pay for advertisements in that magazine never. If a potential advertiser claims they'd like to sell it at a lower price than what you would like to offer it for, pass on them politely and then come back in a few months after you can prove a stronger value that justifies your rate card.  

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